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Podcasting: A Great Tool for Small Business

In August, we launched a new addition to our Studio space thanks to a grant from the Wyoming Small Business Development Center (SBDC) and the Small Business Administration’s (SBA) Community Navigator Program. Now, content creators can add “podcasting” to the list of things they can do at the Library for free. Our new top-of-the-line podcasting equipment expands on the Studio’s existing video recording capabilities to offer a super simple podcasting setup that even beginners can master quickly and easily, perfect for up to two podcasters who want a polished end-product without making that hefty initial investment.

But what is podcasting? A podcast is essentially a radio show. You can interview guests, talk about current events, and dig out your own niche topic. Podcast files can be stored online for streaming, or they can be made available for download through a variety of programs, making them available on-demand from practically anywhere.

How can podcasting benefit small business? More than half of the U.S. population1 has listened to a podcast. The audience is there. In an ad-saturated culture, more of your marketing success relies on creating content that people choose to consume, AND people expect multiple types of content to suit their needs.

Here are the powerful ways that podcasting can help your small business.

  1. Build connections – While podcasting can help introduce your business or brand to more people, it’s also a personal way to connect with your audience.
  2. It’s convenient – People can listen to podcasts at their convenience, not just when they’re sitting in front of a computer.
  3. It’s easy – You don’t need to be an established content creator to learn how to start a podcast for your business.
  4. Increase traffic – Like any form of content, podcasting can help you reach out to new audiences for your business as it builds familiarity.
  5. Engagement – Almost 75% of podcast listeners want to learn new things2. Therefore, podcasting is a great way to reach a busy audience who’s looking for information to keep them entertained.
  6. Build trust – Trust is core to any brand or business, and you can use your podcast to let your audience see behind the scenes, making you more relatable and trustworthy.

Learn more about our Studio and its new podcasting equipment, how to record your own podcast, and what you need to get started (hint: nothing!) >

1 https://www.edisonresearch.com/wp-content/uploads/2020/03/The-Infinite-Dial-2020-from-Edison-Research-and-Triton-Digital.pdf
2 https://www.statista.com/statistics/610691/main-reasons-listening-to-podcasts-us/

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