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Video for Business: No Longer Just a “Nice to Have”

Internet users consume up to 16 hours of digital video per week. 66% of consumers actually prefer watching a video to reading about a product1. If your small business isn’t using video marketing, you should probably consider adding it to your future plans.

Most businesses have figured it out. In fact, 71% of business-to-business marketers are using video marketing, while 81% of total businesses use video marketing. And it’s working! Small businesses who used a cadence of one-to-two videos per month were 41% more effective at reaching their customers and promoting their services2.

According to a survey that Adobe conducted of small business owners, 88% said that video drives more social media engagement than static images, and 86% said it leads to an increase in revenue for their business overall. By not incorporating video into your marketing, you’re missing out on a massive opportunity.

That’s where the Library comes in. Usually, video isn’t easy or cheap to do well; but with our new One Button Studio, you can professionally record and produce video for FREE and on your schedule. Available any time the Library is open, our Studio provides high quality A/V equipment, lighting, green screens, and video editing software that is easy to use (even for complete novices). Book times in the Studio to record client testimonials, how-to videos, commercials, interviews, and so much more. The options are nearly endless, and we can’t wait to see what you create!

Call 577-7323 for more information on The Studio and booking times to use the space/tech.

1 https://www.forbes.com/sites/shamahyder/2020/02/27/this-is-how-small-businesses-are-using-video-marketing-in-2020/?sh=1267b5617bf4

2 https://smallbusiness.com/video/marketing-power-of-video/

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